Related Articles

Here you will find an ever growing list of marketing-related articles. If you have something you think we or our neighbors would enjoy, please pass it along to katy@seuplift.org.

In this Article, How to Write a Press Release, you will learn how to write a press release that will get noticed and published. It includes an example press release and a short list of the “do’s” and “don’ts”–making it a quick, easy study!

How to Write a Press Release By Alison Hallett as posted on the Portland Mercury’s Blogtown

On Monday, the Portland Area Theater Alliance is hosting an informational panel about press photos: Local photographers and media types will talk about what makes a good publicity image, what format to send, etc. I unfortunately won’t be on the panel, due to aprior work engagement , but the invite got me thinking that it might be useful to put together a more general list of press release do’s and don’ts, since I think a lot of people know they need to do PR, but aren’t quite sure how. To the jump!

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Bare with us on this one, 5 Marketing Lessons From Old Spice is actually a very helpful and to-the-point break down of Wieden + Kennedy’s marketing strategy for Old Spice. Read it, consider making a short YouTube video, and laugh a little at the fact that you just read “that”. Enjoy!

5 Marketing Lessons From Old Spice By Dave Smith as posted on Inc.

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Neighborhood Notes on Neighborhood branding

Do People Have the Wrong Perception of Your Neighborhood?

Determining What to Change and How

Goals and Guidance for Creating Your Neighborhood Brand

How to Create a Neighborhood Logo

How to Launch Your Neighborhood Brand and Engage You Community

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Content is King 

Connecting to Neighbors through Social Media
by Kelly Fedderson as posted in SE Uplift’s September Enews

This is the first article in a series about neighborhoods and social media. We’ll explore some of the innovative ways that neighborhoods are using social media and what they keys to their success have been. First up: Creating content that drives engagement.

Grow Your Audience

Connecting to Neighbors through Social Media
by Kelly Fedderson as posted in SE Uplift’s October Enews

This is the second article in a series about neighborhoods and social media. In the first article we explored the types of content that neighborhoods can create to best connect with their community on Facebook. We will now continue by tackling the challenge of how neighborhoods can grow their Facebook audience.